Thrush & Son Explains The Advantages of KWP ECO-SIDE: UPDATED IN 2026
Editorial Update & Partnership Clarification
Please note that while this interview reflects a past business relationship, Thrush & Son® no longer endorses, promotes, or maintains a partnership with KWP ECO-SIDE and its products or brands.
Since the time of this publication, our company has made strategic adjustments to align with evolving standards, product performance expectations, and long-term objectives for our customers. As part of that process, we periodically evaluate manufacturer relationships to ensure they meet our criteria for quality, reliability, innovation, and overall value.
At this time, Thrush & Son® has chosen to move in a different direction regarding exterior siding partnerships. This decision reflects our commitment to continuous improvement and our responsibility to provide homeowners with products and partnerships that align with our current operational standards and brand values.
Since 1960, Thrush & Son® has been family-owned and committed to craftsmanship, integrity, and results that endure. Serving homeowners nationwide with expert roofing, siding, windows, doors, gutters, and solar solutions, we help create outdoor spaces that last through every season. For more inspiration, explore exterior home upgrades.
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In this video, Corey A. Thrush discusses the advantages of KWP ECO-SIDE, an engineered wood siding product designed to replicate the natural appearance of cedar while offering improved durability and reduced maintenance requirements. The manufacturing process behind KWP ECO-SIDE utilizes 100% pre-consumer recycled wood content, positioning it as a more environmentally conscious option during the time of its promotion.
One of the key talking points surrounding KWP ECO-SIDE has always been its resistance to common issues found in traditional wood siding. Unlike cedar, which can be prone to rotting, splitting, and ongoing maintenance challenges, this engineered product was developed to resist moisture intrusion, splintering, and even termite damage. For homeowners seeking the aesthetic appeal of wood without the same level of upkeep, this type of material once presented a compelling alternative.
However, as product innovation continues to evolve across the exterior remodeling industry, so do the expectations of performance, longevity, and value. At Thrush & Son®, we believe it is critical to continuously evaluate materials not just based on appearance, but on real-world performance over time. This includes how products respond to weather exposure, installation consistency, long-term durability, and overall return on investment for the homeowner.
Today, homeowners have more options than ever when it comes to exterior siding solutions. While KWP ECO-SIDE represented a step forward in engineered materials at the time, our current approach focuses on aligning every recommendation with proven performance standards and evolving homeowner expectations. Our responsibility is not just to install products, but to guide our customers toward solutions that truly perform over the long term.
If you are exploring siding options for your home, the most important step is understanding how each material performs in real-world conditions—not just how it looks on day one. From durability and maintenance to energy efficiency and curb appeal, every decision plays a role in the long-term value of your home.
When you are ready to take the next step, our team is here to help. Contact Thrush & Son® at our Troy, Ohio location at 937.339.5136 or our Dayton, Ohio office at 937.833.5136 and let us help turn your home improvement goals into a lasting investment.
